Hiring Social Media & Marketing Executive

Oisin McMullan

Outdoor Adventure Store & The Scout Shop, one of Ireland’s leading outdoor retailers, is seeking a confident and creative Social Media & Marketing Executive to lead our day-to-day social media content and support wider marketing activity.

This is a content-first, hands-on role focused on growing our social media channels through daily posting, on-camera content creation, and the development of creative assets. You will work directly with industry-leading outdoor brands such as Rab, Helly Hansen, Berghaus, and Osprey, helping showcase premium global products to an engaged and passionate outdoor community.


This role is ideal for a recent graduate or early-career professional who enjoys creating content, is comfortable on camera, and wants real-world experience inside a fast-paced retail business.


The Role

Working as part of a small, close-knit team, you will play a visible role in how Outdoor Adventure Store shows up online and in-store. You’ll have the freedom to test ideas, follow trends, and experiment with formats while taking real ownership of our social channels.

You will work hands-on with premium outdoor products and campaigns, creating content that highlights technical features, performance benefits, and seasonal collections from global brands including Rab, Helly Hansen, Berghaus, Osprey and more.


Key Responsibilities:


Social Media & Content Creation (Primary Focus)

  • Plan, film, edit, and publish daily content across Instagram, Facebook, and TikTok
  • Confidently appear on camera to showcase products, promotions, and seasonal campaigns
  • Independently test new creative ideas, trends, and formats
  • Capture photos and short-form video content in-store and on location
  • Engage with customers, respond to messages and comments, and encourage UGC


Email Marketing (Support)

  • Build and schedule weekly marketing emails using Klaviyo
  • Assist with segmentation, campaign setup, and basic performance reporting
  • Support key promotional and seasonal email campaigns


Graphics & Creative

  • Create graphics for social media, email, website banners, and in-store use
  • Maintain consistent visual branding across all channels
  • Produce creative assets using tools such as Canva, CapCut, or Adobe


Promotional & In-Store Materials

  • Design flyers, signage, and promotional assets
  • Coordinate with external printers and suppliers
  • Support in-store promotions and retail campaigns


Shopify & E-Commerce Support

  • Assist with product updates, merchandising, and basic website changes
  • Support online campaigns and seasonal trading activity
  • Gain hands-on experience with Shopify Plus


Requirements

  • Degree in Marketing, Business, Graphic Design, or a related field
  • Comfortable filming yourself and appearing on camera regularly
  • Strong creative skills using Canva, CapCut, or Adobe
  • Good written communication and attention to detail
  • Highly organised, proactive, and comfortable working independently
  • Strong interest in social media, digital content, and e-commerce

 

Nice to Have

  • Basic Shopify knowledge (training provided)
  • Photography or video editing experience
  • Interest in outdoor activities, fitness, or adventure


What We Offer

  • Full-time, on-site role based in Bray, Co. Wicklow
  • Staff discounts on outdoor gear
  • Hands-on experience creating content for globally recognised outdoor brands
  • Daily use of industry-leading tools such as Shopify Plus, Klaviyo, Canva, CapCut, and Adobe
  • A fast-learning, practical environment with real responsibility and visible impact
  • The opportunity to build a strong foundation in digital marketing and content creation within a growing retail business for recent graduates and early career professionals


If you’re interested in joining the team, please email oisin@oas.ie with a brief introduction about yourself and why you’d like to work with us. Where relevant, include your CV, portfolio, or examples of past work.