OFFICIAL SUPPLIER
The Scout Shop is seeking a confident and creative Social Media & Marketing Executive to lead our day-to-day social media content and support wider marketing activity.
This is a content-first, hands-on role focused on growing our social media channels through daily posting, on-camera content creation, and the development of creative assets. You will work directly with industry-leading outdoor brands such as Rab, Helly Hansen, Berghaus, and Osprey, helping showcase premium global products to an engaged and passionate outdoor community. Engage with the Scouting community and promote The Scout Shop brand and product online and in-person at events.
This role is ideal for a recent graduate or early-career professional who enjoys creating content, is comfortable on camera, and wants real-world experience inside a fast-paced retail business.
The Role
Working as part of a small, close-knit team, you will play a visible role in how Outdoor Adventure Store shows up online and in-store. You’ll have the freedom to test ideas, follow trends, and experiment with formats while taking real ownership of our social channels.
You will work hands-on with premium outdoor products and campaigns, creating content that highlights technical features, performance benefits, and seasonal collections from global outdoor brands.
Attend scouting-related events to represent, document and promote The Scout Shop.
Key Responsibilities:
Social Media & Content Creation (Primary Focus)
- Plan, film, edit, and publish daily content across Instagram, Facebook, and TikTok
- Confidently appear on camera to showcase products, promotions, and seasonal campaigns
- Independently test new creative ideas, trends, and formats
- Capture photos and short-form video content in-store and on location
- Engage with customers, respond to messages and comments, and encourage UGC
Email Marketing (Support)
- Build and schedule weekly marketing emails using Klaviyo
- Assist with segmentation, campaign setup, and basic performance reporting
- Support key promotional and seasonal email campaigns
Graphics & Creative
- Create graphics for social media, email, website banners, and in-store use
- Maintain consistent visual branding across all channels
- Produce creative assets using tools such as Canva, CapCut, or Adobe
Promotional & In-Store Materials
- Design flyers, signage, and promotional assets
- Coordinate with external printers and suppliers
- Support in-store promotions and retail campaigns
Shopify & E-Commerce Support
- Assist with product updates, merchandising, and basic website changes
- Support online campaigns and seasonal trading activity
- Gain hands-on experience with Shopify Plus
Requirements
- Degree in Marketing, Business, Graphic Design, or a related field
- Comfortable filming yourself and appearing on camera regularly
- Strong creative skills using Canva, CapCut, or Adobe
- Good written communication and attention to detail
- Highly organised, proactive, and comfortable working independently
- Strong interest in social media, digital content, and e-commerce
Nice to Have
- Basic Shopify knowledge (training provided)
- Photography or video editing experience
- Interest in outdoor activities, fitness, or adventure
What We Offer
- Full-time, on-site role based in Bray, Co. Wicklow
- Staff discounts on outdoor gear
- Hands-on experience creating content for globally recognised outdoor brands
- Daily use of industry-leading tools such as Shopify Plus, Klaviyo, Canva, CapCut, and Adobe
- A fast-learning, practical environment with real responsibility and visible impact
- The opportunity to build a strong foundation in digital marketing and content creation within a growing retail business for recent graduates and early career professionals
If you’re interested in joining the team, please email oisin@oas.ie with a brief introduction about yourself and why you’d like to work with us. Where relevant, include your CV, portfolio, or examples of past work.